Pedagogical Skills

• • The department organizes an add-on course on communication on a regular basis. Tutorials are utilized to conduct mock interviews, group discussions and make technology-enabled presentations. Lectures are conducted using the chalk and talk method and students are updated about the recent advances in communication and its practical use in day-to-day life.

Special Programme

• • The Department of Business Communication conducts an add-on course related to communication; titled ‘Essential Communication Skills’ at which students from diverse streams are enrolled. The course comprises themes like Sounds of the English Language, Understanding and Use of Social Media Platforms, Presentation Skills, Business Etiquette and Grooming and sessions on Career Building are also conducted as part of the course. Experts from diverse fields engage sessions. Student feedback is positive and encouraging.

SWOC Analysis

Strengths:

• • • English is the globally accepted language of communication the department provides required training and exposure to the language through lectures and planned tutorials.
    • The lectures and tutorials provide scope for improvement specifically with regard to communication skills and hone soft skills in general.
    • The department organises the Essential Communication Skills Course.
    • Distinguished academicians and representatives from the corporate world are invited to train students as part of the course.

Weakness:

• • • Lack of allotment of term-end internal assessment marks as part of the credit-based assessment system for performance at tutorials tends to demotivate students and impacts their participation at tutorial classes.
    • The teacher-student ratio is skewed, resulting in reduced personal attention.
    • Most of the students being first generation learners, display poor reading and writing skills.
    • A general apathy towards the subject is observed owing to the subject being limited only to the First Year of Bachelor of Commerce Course.

Opportunities:

• • • Re-introducing regular assessment for tutorials that translate into marks at semester end.
    • Employing tutors specifically for tutorials besides the approved strength of faculty members.
    • Organizing remedial classes on a regular basis for weaker section of students.
    • Setting up a department library and a book club can create interest amongst students for language and literature.

Challenges:

• • • Business Communication being taught only at semester one and semester two, limits the scope for working on students’ communication skills.
    • There is lack of continuity, by the time students are familiar with the subject they graduate to the second year.

Faculty

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Annual Reports